The interface and back-end of the project is the container for the assets and content. In a typical web site the assets and content will take the form of ...
- text (copy)
- images
- animations
- video
- sound / music
- communications
- database
- ecommerce (shopping carts)
- etc
There are 4 primary ways to obtain assets ...
- From the client
- Create them yourself (team members)
- Commission them (illustrators, photographers etc)
- Get them from third parties (such as publishers and image libraries)
1. Obtain assets from client
Including ...
- text (copy)
- logos - do they have original (digital) artworks or will you have to re-create them?
- photos - negatives, prints, digital files of high enough quality?
- video - original hi-quality, analogue, compressed (Flash, QuickTime, AVI), DVD?
- etc
2. Create assets/content
Whatever bespoke assets are required which the client doesn't have. Quote for these.
See the various menus on this web site for image, video, audio etc content creation articles.
3. Commission assets
Ensure your brief is rock solid then seek quotes from suppliers (photographers, animators, copywriters etc). You can ask your client if they would like to attend photo shoots etc. Copyright issues are discussed here.
4. Obtain assets/content from 3rd parties
Do you need a pre-existing piece of video or audio? What are the copyright considerations.
Asset log
However you obtain or create your assets, it is useful to write a project specification for file types, naming conventions, repurposing specs etc. More on asset logs here.